25 years of partnership with Sports & Marketing, Guatemala
With over two 25 years of collaboration, we’re proud to shine the spotlight on one of our most dedicated and experienced partners: Sports & Marketing in Guatemala.
This long-standing partnership began 25 years ago, and over time, Sports & Marketing has become a unique force in both active sports and motorsports timing. With 52 years of experience organizing sporting events, they first adopted ChampionChip technology in 2000 for active sports, and later expanded into motorsports in 2006 by introducing AMB timing.
MEET SPORTS & MARKETING…
Sports & Marketing emerged in 2000 as a bridge between these two arts: Sports and Marketing. This company focuses on providing sporting event organizers with the administrative tools to better organize their desired sporting competitions. Timing races is one of these tools.
Cobán International Half Marathon
One of their flagship races, the Cobán International Half Marathon, is a World Athletics Label race and has been held since 1975. It was originally founded by Cobán residents and featured 100 athletes. The event is timed with BibTag technology, and currently, more than 8,000 participants are expected each year.
Thank you, Sports & Marketing, for being an amazing MYLAPS partner over the last 25 years. We look forward to many more successful years ahead!