{"id":13809,"date":"2019-09-05T12:00:02","date_gmt":"2019-09-05T12:00:02","guid":{"rendered":"https:\/\/www.mylaps.com\/?p=13809"},"modified":"2025-01-08T13:33:04","modified_gmt":"2025-01-08T13:33:04","slug":"mylaps-and-miro-ai-partner-up-to-offer-new-ai-services","status":"publish","type":"news","link":"https:\/\/mylaps.com\/de\/news\/mylaps-and-miro-ai-partner-up-to-offer-new-ai-services\/","title":{"rendered":"MYLAPS and MIRO AI partner up to offer new AI services"},"content":{"rendered":"<div class=\"block news-hero\">\n\t<div class=\"news-hero__image-container container--small\">\n\t\t<a\n\t\t\thref=\"https:\/\/mylaps.com\/de\/news\/\"\n\t\t\tclass=\"button--text-light\">\n\t\t\t<?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" viewBox=\"0 0 20 20\" height=\"20\" width=\"20\"><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\" transform=\"matrix(-1 0 0 -1 20 20)\"><path d=\"M17.2554 10.7143H0V9.28571H17.2554L8.98071 1.01107L10 0L20 10L10 20L8.98071 18.9889L17.2554 10.7143Z\" style=\"fill: var(--icon-color, #697073);\"><\/path><\/g><\/svg> \t\t\t<span>\n\t\t\t\tBack to archive\t\t\t<\/span>\n\t\t<\/a>\n\t\t\t\t\t<figure class=\"news-hero__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"760\" src=\"https:\/\/mylaps.com\/wp-content\/uploads\/2019\/09\/maxfun-and-mylaps-join-forces-to-offer-best-in-class-race-experience-2-1440x760.png\" class=\"attachment-hero_inline size-hero_inline wp-post-image\" alt=\"MaxFun and MYLAPS join forces to offer best-in-class race experience\" \/>\t\t\t<\/figure>\n\t\t\t<\/div>\n\t<div class=\"container--small\">\n\t\t<div class=\"news-hero__content\">\n\t\t\t<h1 class=\"news-hero__title\">\n\t\t\t\tMYLAPS and MIRO AI partner up to offer new AI services\t\t\t<\/h1>\n\t\t\t<div class=\"news-hero__intro\">\n\t\t\t\t<p>This long-term partnership will result in new solutions and business models for events to enhance the event experience for athletes, fans and sponsors.<\/p>\n\t\t\t<\/div>\n\t\t\t<time\n\t\t\t\tclass=\"news-hero__date\"\n\t\t\t\tdatetime=\"2019-09-05T12:00:02+00:00\">\n\t\t\t\t<span class=\"sr-only\">\n\t\t\t\t\tPublished on\t\t\t\t<\/span>\n\t\t\t\t5 September 2019\t\t\t<\/time>\n\n\t\t\t\t\t\t\t<ul class=\"news-hero__terms tag-list\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/de\/news-tag\/bibtag\/\">BibTag\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/de\/news-tag\/photovideo\/\">PhotoVideo\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/de\/news-tag\/running\/\">running\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/de\/news-tag\/triathlon\/\">triathlon\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p>\u00a0<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13810 \" src=\"https:\/\/www.mylaps.com\/wp-content\/uploads\/2019\/09\/mylaps-and-miro-ai-partner-up-to-offer-new-ai-services.png\" alt=\"MYLAPS and MIRO AI partner up to offer new AI services\" width=\"972\" height=\"648\" \/>\n<p style=\"text-align: left\">This will be announced later this week at the European Running Business Conference, in Prague.<\/p>\n<p style=\"text-align: left\">MYLAPS is the inventor of automated sports timing and leader in live performance insights. The company is headquartered in the Netherlands and has offices in the United States, China, Australia, Japan and Malaysia. US-based with offices in Asia, Miro AI is a startup that uses computer vision and artificial intelligence to empower sports events, brands and athletes. Both parties agreed on MYLAPS being the only sports timing manufacturer working with Miro.<\/p>\n<p style=\"text-align: left\"><strong>BrandScan: New service to analyze athlete brand preferences at sports events<\/strong><br \/>One of the new services, BrandScan, uses event photos and videos to analyze the shoes and apparel of all event participants. Combined with demographics and performance, BrandScan provides one-of-a-kind brand insights. In addition, Miro\u2019s AI technology will also be used to improve the existing MYLAPS PhotoVideo service, creating a more personalized experience for athletes.<\/p>\n<p style=\"text-align: left\"><strong>Ultimate experience for athletes, fans and sponsors<\/strong><br \/>\u2018We are excited to join forces with the global leader in sports timing\u2019, says Taylor Host, CEO of Miro AI. \u2018Over 20 million people participate in MYLAPS-timed events each year and we believe our software can open up a whole new world of possibilities to optimize the event experience.\u2019<\/p>\n<p style=\"text-align: left\"><strong>Camiel Slaats, CEO MYLAPS:<\/strong><br \/>\u2018At MYLAPS innovation is in our DNA. We are convinced our partnership with Miro AI will help us to bring new ground-breaking innovations to the sports industry. We strongly believe in solutions supporting events to enhance their experience. Our EventApp is the most complete app in the industry and together with our integrated PhotoVideo innovation, we again raised the bar. All of this based on our proven timing technology, the fundament of our company.\u2019<\/p>\n<p style=\"text-align: left\"><strong>About Miro<\/strong><br \/>Miro AI is a growing technology startup based in the United States that uses computer vision and deep-learning to identify athletes, gear and brand preferences in sports content. Since launching in April 2017, Miro AI\u2019s proprietary software has indexed and analyzed over 4 million athletes for sports events across the globe.<\/p>","protected":false},"excerpt":{"rendered":"<p>MYLAPS Sports Timing and Miro AI join forces to introduce new ground-breaking event services for sports events with the use of photo, video and artificial intelligence (AI). <\/p>\n","protected":false},"featured_media":13825,"template":"","meta":{"_acf_changed":false,"content-type":"","_trash_the_other_posts":false,"editor_notices":[]},"news-cat":[12],"news-tag":[19,43,14,65],"class_list":["post-13809","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-uncategorized","news-tag-bibtag","news-tag-photovideo","news-tag-running","news-tag-triathlon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MYLAPS and MIRO AI partner up to offer new AI services - 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