{"id":32102,"date":"2024-09-09T11:54:12","date_gmt":"2024-09-09T11:54:12","guid":{"rendered":"https:\/\/www.mylaps.com\/?p=32102"},"modified":"2026-03-23T09:36:28","modified_gmt":"2026-03-23T09:36:28","slug":"ultimate-sport-service-and-mylaps-join-forces","status":"publish","type":"news","link":"https:\/\/mylaps.com\/dk\/news\/ultimate-sport-service-and-mylaps-join-forces\/","title":{"rendered":"Ultimate Sport Service and MYLAPS join forces"},"content":{"rendered":"<div class=\"block news-hero\">\n\t<div class=\"news-hero__image-container container--small\">\n\t\t<a\n\t\t\thref=\"https:\/\/mylaps.com\/dk\/news\/\"\n\t\t\tclass=\"button--text-light\">\n\t\t\t<?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" viewBox=\"0 0 20 20\" height=\"20\" width=\"20\"><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\" transform=\"matrix(-1 0 0 -1 20 20)\"><path d=\"M17.2554 10.7143H0V9.28571H17.2554L8.98071 1.01107L10 0L20 10L10 20L8.98071 18.9889L17.2554 10.7143Z\" style=\"fill: var(--icon-color, #697073);\"><\/path><\/g><\/svg> \t\t\t<span>\n\t\t\t\tBack to archive\t\t\t<\/span>\n\t\t<\/a>\n\t\t\t\t\t<figure class=\"news-hero__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"760\" src=\"https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Ultimate-2-2-1440x760.jpg\" class=\"attachment-hero_inline size-hero_inline wp-post-image\" alt=\"\" \/>\t\t\t<\/figure>\n\t\t\t<\/div>\n\t<div class=\"container--small\">\n\t\t<div class=\"news-hero__content\">\n\t\t\t<h1 class=\"news-hero__title\">\n\t\t\t\tUltimate Sport Service and MYLAPS join forces\t\t\t<\/h1>\n\t\t\t<div class=\"news-hero__intro\">\n\t\t\t\t<p><strong>We are excited to announce a strategic partnership with Ultimate Sport Service! We have joined forces to leverage expertise in sports timing and event services.<\/strong><\/p>\n\t\t\t<\/div>\n\t\t\t<time\n\t\t\t\tclass=\"news-hero__date\"\n\t\t\t\tdatetime=\"2024-09-09T11:54:12+00:00\">\n\t\t\t\t<span class=\"sr-only\">\n\t\t\t\t\tPublished on\t\t\t\t<\/span>\n\t\t\t\t9 September 2024\t\t\t<\/time>\n\n\t\t\t\t\t\t\t<ul class=\"news-hero__terms tag-list\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/dk\/news-tag\/bibtag\/\">BibTag\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/dk\/news-tag\/mss\/\">MSS\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p><strong>This means that all races timed by Ultimate, will be timed with MYLAPS technology, offering the ultimate experience to race organizers, athletes, and fans in the active sports industry.<\/strong><\/p>\n<img decoding=\"async\" src=\"https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Ultimate-2-2.jpg\" \/>\n<p style=\"text-align: center\"><em>The MYLAPS BibTag System at the recent Paavo Nurmi Marathon (Finland) timed by Ultimate Sport Service<\/em><\/p>\n<p>The partnership will be kicked off in September with iconic races like the Tallinn Marathon (Estonia, 10,000 athletes), Copenhagen Half Marathon (Denmark, 28,000 athletes), and Oslo Marathon (Norway, 23,000 athletes). For these events the MYLAPS <a href=\"https:\/\/www.mylaps.com\/timing-solutions-active\/bibtag\/\">BibTag technology<\/a> will be used. This is the standard timing system for mass events with affordable chips and the highest read rates in the industry. The MYLAPS ThinTag is 75% thinner than regular tags resulting in less waste and shipment space, which has less impact on the environment. Over the last years Ultimate and MYLAPS Event Timing already worked together at many IRONMAN races across Europe.<\/p>\n<h5><u>Partnership with experts in event services<\/u><\/h5>\n<p>\u2018We are glad to partner with these experts in the event industry\u2019, says Morten Toft, CEO at Ultimate. \u2018Back in the days Ultimate was one of the first users of the ChampionChip system, which formed the foundation of later MYLAPS systems. Over the last years it was great working together with MYLAPS Event Timing at the IRONMAN races in our region. Now both companies will look for further synergy, which will lead to a better event experience for athletes and fans across Scandinavia.\u2019<\/p>\n<h5><u>Creating the ultimate sports experience<\/u><\/h5>\n<p>Camiel Slaats, CEO at MYLAPS: \u2018At MYLAPS we strive to offer the ultimate sports experience to athletes, fans, and events. The Scandinavian region was an underdeveloped area for us and we worked together at many IRONMAN races across Europe, which resulted in this partnership. We are very excited to gain additional expertise from Ultimate and jointly offer their services to race organizers, athletes, and fans in the active sports industry.\u2019<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32119 size-full\" src=\"https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2.jpg\" alt=\"\" width=\"2048\" height=\"1363\" srcset=\"https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2.jpg 2048w, https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2-300x200.jpg 300w, https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2-1024x682.jpg 1024w, https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2-768x511.jpg 768w, https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2-1536x1022.jpg 1536w, https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2-2000x1331.jpg 2000w, https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2-750x499.jpg 750w, https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2-400x266.jpg 400w, https:\/\/mylaps.com\/wp-content\/uploads\/2024\/09\/Tallinna-Marathon-2024-2-150x100.jpg 150w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/>\n<p style=\"text-align: center\"><em>MYLAPS BibTag System at Tallinna Marathon (Estonia) timed by Ultimate Sport Service<\/em><\/p>\n<p>\u00a0<\/p>\n<h6><strong><u>About Ultimate Sport Service<\/u><\/strong><\/h6>\n<p>Ultimate Sport Service was founded in 1995 and was a first adopter of the ChampionChip technology as well as the AMB (both later MYLAPS) Active transponder technology in 2003. The company is a leading service provider in online registration, race numbers, timing, and results services, with offices in Denmark, Finland, and Estonia. Ultimate Sport Service covers around 750,000 athletes with its platform on an annual basis.<\/p>\n<a href=\"https:\/\/ultimate.dk\/en\/\"><img decoding=\"async\" src=\"https:\/\/www.mylaps.com\/wp-content\/uploads\/2024\/09\/ultimate.jpg\" \/><\/a>\n<p>\u00a0<\/p>\n<img decoding=\"async\" src=\"https:\/\/www.mylaps.com\/wp-content\/uploads\/2024\/09\/Ultimate-3.jpg\" \/>\n<p style=\"text-align: center\"><em>\u00a0Paavo Nurmi Marathon (Finland) timed by Ultimate Sport Service<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Back to archive Ultimate Sport Service and MYLAPS join forces We are excited to announce a strategic partnership with Ultimate Sport Service! We have joined forces to leverage expertise in sports timing and event services. Published on 9 September 2024 BibTag MSS This means that all races timed by Ultimate, will be timed with MYLAPS [&hellip;]<\/p>\n","protected":false},"featured_media":32114,"template":"","meta":{"_acf_changed":false,"content-type":"","_trash_the_other_posts":false,"editor_notices":[]},"news-cat":[26],"news-tag":[19,259],"class_list":["post-32102","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-active-sports","news-tag-bibtag","news-tag-mss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ultimate Sport Service and MYLAPS join forces - MYLAPS - Danish<\/title>\n<meta name=\"description\" content=\"Ultimate Sport Service and MYLAPS Sports Technology announce a strategic partnership to leverage expertise on sports timing and event services.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Sport Service and MYLAPS join forces\" \/>\n<meta property=\"og:description\" content=\"Ultimate Sport Service and MYLAPS Sports Technology announce a strategic partnership to leverage expertise on sports timing and event services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mylaps.com\/dk\/news\/ultimate-sport-service-and-mylaps-join-forces\/\" \/>\n<meta property=\"og:site_name\" content=\"MYLAPS - 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