{"id":8561,"date":"2018-04-18T20:50:51","date_gmt":"2018-04-18T20:50:51","guid":{"rendered":"https:\/\/www.mylaps.com\/?p=8561"},"modified":"2025-01-09T13:31:24","modified_gmt":"2025-01-09T13:31:24","slug":"177000-downloads-boston-marathon-app","status":"publish","type":"news","link":"https:\/\/mylaps.com\/es\/news\/177000-downloads-boston-marathon-app\/","title":{"rendered":"More than 177,000 downloads for Boston App"},"content":{"rendered":"<div class=\"block news-hero\">\n\t<div class=\"news-hero__image-container container--small\">\n\t\t<a\n\t\t\thref=\"https:\/\/mylaps.com\/es\/news\/\"\n\t\t\tclass=\"button--text-light\">\n\t\t\t<?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" viewBox=\"0 0 20 20\" height=\"20\" width=\"20\"><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\" transform=\"matrix(-1 0 0 -1 20 20)\"><path d=\"M17.2554 10.7143H0V9.28571H17.2554L8.98071 1.01107L10 0L20 10L10 20L8.98071 18.9889L17.2554 10.7143Z\" style=\"fill: var(--icon-color, #697073);\"><\/path><\/g><\/svg> \t\t\t<span>\n\t\t\t\tBack to archive\t\t\t<\/span>\n\t\t<\/a>\n\t\t\t\t\t<figure class=\"news-hero__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/mylaps.com\/wp-content\/uploads\/2018\/04\/App-on-Boston-screens-2-1024x760.jpg\" class=\"attachment-hero_inline size-hero_inline wp-post-image\" alt=\"\" srcset=\"https:\/\/mylaps.com\/wp-content\/uploads\/2018\/04\/App-on-Boston-screens-2-1024x760.jpg 1024w, https:\/\/mylaps.com\/wp-content\/uploads\/2018\/04\/App-on-Boston-screens-2-133x100.jpg 133w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/figure>\n\t\t\t<\/div>\n\t<div class=\"container--small\">\n\t\t<div class=\"news-hero__content\">\n\t\t\t<h1 class=\"news-hero__title\">\n\t\t\t\tMore than 177,000 downloads for Boston App\t\t\t<\/h1>\n\t\t\t<div class=\"news-hero__intro\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<time\n\t\t\t\tclass=\"news-hero__date\"\n\t\t\t\tdatetime=\"2018-04-18T20:50:51+00:00\">\n\t\t\t\t<span class=\"sr-only\">\n\t\t\t\t\tPublished on\t\t\t\t<\/span>\n\t\t\t\t18 April 2018\t\t\t<\/time>\n\n\t\t\t\t\t\t\t<ul class=\"news-hero__terms tag-list\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/es\/news-tag\/active-sports\/\">active sports\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/es\/news-tag\/eventapp\/\">EventApp\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/es\/news-tag\/running\/\">running\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p>\u00a0<\/p>\n<p>The app, developed by MYLAPS Sports Timing and designed by Boston based advertising agency Connelly Partners along with the direction of the Boston Athletics Association (B.A.A.), was downloaded 177,322 times in 104 countries.<\/p>\n<p>\u00a0<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8538 size-medium\" src=\"https:\/\/www.mylaps.com\/wp-content\/uploads\/2018\/04\/iPhone-X-Mockup-Copy-149x300.png\" alt=\"\" width=\"149\" height=\"300\" \/>\u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8536\" src=\"https:\/\/www.mylaps.com\/wp-content\/uploads\/2018\/04\/iPhone-X-Mockup-Copy-3-149x300.png\" alt=\"\" width=\"149\" height=\"300\" \/>\n<p>\u00a0<\/p>\n<h3>2.2 million push messages sent on race day<\/h3>\n<p>All 27,042 starters could be followed live during this iconic event that is held every year on Patriots&#8217; Day, the third Monday of April. The Live Tracking functionality was the most used feature in the app, which allowed spectators, friends and family to track real-time progress of athletes during the historic course from Hopkinton to Boston on a map. US athlete Shalane Flanagan was the most popular participant in the app with 14,487 followers. In total more than 2.2 million push messages (!) have been sent with live updates from the runners\u2019 progress.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8563 size-large\" src=\"https:\/\/www.mylaps.com\/wp-content\/uploads\/2018\/04\/App-on-Boston-screens-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/>\n<h3>Average session duration of 28:32 min<\/h3>\n<p>On race day the average session duration of the app users was 28:32 min, so they took their time to explore the app which included all relevant event information for runners, spectators and volunteers. Another important feature was the Bio section of all Elite Athletes with the latest information and personal bests of the top runners.<br \/>The app has been opened more than 614,000 times and users watched 17 screens per session on average, resulting in a dazzling total of 10.4 million screen views.<\/p>\n<h3>\u2018A powerful tool to follow our favorite runners\u2019<\/h3>\n<p>\u2018Watching, running, or volunteering at a B.A.A. event is a powerful experience, and the app captured and communicated some of that power to fans far and wide\u2019, said T.K. Skenderian, Communications Director at the Boston Athletic Association. \u2018To see the approximate locations of our favorite runners, in real time, is a powerful tool, and we were very pleased with the way it worked. These metrics show that our followers, runners and volunteers really enjoyed and appreciated the app.\u2019<\/p>\n<h3>Reliable live data<\/h3>\n<p>All technical innovations start with accurate and reliable live data. For the Boston Marathon App all participants wore bibs with <a href=\"http:\/\/mylaps.com\/thintag\">MYLAPS ThinTag<\/a> technology, a lightweight RFID solution that meets the IAAF timing standard. All timing data from start to finish and all 12 split points was processed to the app.<\/p>\n<p>\u00a0<\/p>\n<p><a class=\"button--primary\" href=\"https:\/\/mylaps.com\/eventmanager\/eventapp\">More info on MYLAPS EventApp<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The 122nd edition of the Boston Marathon was one to remember. Not only because of the brutal and heroic circumstances on Marathon Monday, but also because of the huge download numbers of the mobile EventApp. <\/p>\n","protected":false},"featured_media":8563,"template":"","meta":{"_acf_changed":false,"content-type":"","_trash_the_other_posts":false,"editor_notices":[]},"news-cat":[37,28,29,57,56,12],"news-tag":[13,41,14],"class_list":["post-8561","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-bibtag","news-cat-eventapp","news-cat-running","news-cat-thintag","news-cat-timing","news-cat-uncategorized","news-tag-active-sports","news-tag-eventapp","news-tag-running"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More than 177,000 downloads for Boston App - MYLAPS - Espana<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mylaps.com\/es\/news\/177000-downloads-boston-marathon-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than 177,000 downloads for Boston App\" \/>\n<meta property=\"og:description\" content=\"The 122nd edition of the Boston Marathon was one to remember. 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