{"id":9375,"date":"2018-08-29T14:37:59","date_gmt":"2018-08-29T14:37:59","guid":{"rendered":"https:\/\/www.mylaps.com\/?p=9375"},"modified":"2025-01-09T10:33:33","modified_gmt":"2025-01-09T10:33:33","slug":"more-than-62000-downloads-for-mexico-city-telcel-marathon-app","status":"publish","type":"news","link":"https:\/\/mylaps.com\/jp\/news\/more-than-62000-downloads-for-mexico-city-telcel-marathon-app\/","title":{"rendered":"More than 62,000 downloads for Mexico City Telcel App"},"content":{"rendered":"<div class=\"block news-hero\">\n\t<div class=\"news-hero__image-container container--small\">\n\t\t<a\n\t\t\thref=\"https:\/\/mylaps.com\/jp\/news\/\"\n\t\t\tclass=\"button--text-light\">\n\t\t\t<?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" viewBox=\"0 0 20 20\" height=\"20\" width=\"20\"><g xmlns=\"http:\/\/www.w3.org\/2000\/svg\" transform=\"matrix(-1 0 0 -1 20 20)\"><path d=\"M17.2554 10.7143H0V9.28571H17.2554L8.98071 1.01107L10 0L20 10L10 20L8.98071 18.9889L17.2554 10.7143Z\" style=\"fill: var(--icon-color, #697073);\"><\/path><\/g><\/svg> \t\t\t<span>\n\t\t\t\tBack to archive\t\t\t<\/span>\n\t\t<\/a>\n\t\t\t\t\t<figure class=\"news-hero__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"760\" src=\"https:\/\/mylaps.com\/wp-content\/uploads\/2018\/08\/Mexico-PhotoVideo-e1535553758498-2-1440x760.jpg\" class=\"attachment-hero_inline size-hero_inline wp-post-image\" alt=\"\" \/>\t\t\t<\/figure>\n\t\t\t<\/div>\n\t<div class=\"container--small\">\n\t\t<div class=\"news-hero__content\">\n\t\t\t<h1 class=\"news-hero__title\">\n\t\t\t\tMore than 62,000 downloads for Mexico City Telcel App\t\t\t<\/h1>\n\t\t\t<div class=\"news-hero__intro\">\n\t\t\t\t<p>All 38,336 participants could be tracked live along the course, together with personal pictures that were published directly after passing the special 15KM Telcel split.<\/p>\n\t\t\t<\/div>\n\t\t\t<time\n\t\t\t\tclass=\"news-hero__date\"\n\t\t\t\tdatetime=\"2018-08-29T14:37:59+00:00\">\n\t\t\t\t<span class=\"sr-only\">\n\t\t\t\t\tPublished on\t\t\t\t<\/span>\n\t\t\t\t29 August 2018\t\t\t<\/time>\n\n\t\t\t\t\t\t\t<ul class=\"news-hero__terms tag-list\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/jp\/news-tag\/active-sports\/\">active sports\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/jp\/news-tag\/bibtag\/\">BibTag\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/jp\/news-tag\/eventapp\/\">EventApp\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/jp\/news-tag\/photovideo\/\">PhotoVideo\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"term__label tag\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/mylaps.com\/jp\/news-tag\/running\/\">running\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<p>\u00a0<\/p>\n<p>This resulted in a stunning number of 62,465 app downloads in 58 different countries.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9382 size-full\" src=\"https:\/\/www.mylaps.com\/wp-content\/uploads\/2018\/08\/Mexico-PhotoVideo-1-e1535553843743.jpg\" alt=\"\" width=\"1778\" height=\"1380\" \/>\n<p>The 36<sup>th<\/sup> edition of the Maraton CdMx Telcel used the MYLAPS <a href=\"https:\/\/www.mylaps.com\/eventapp\/\">EventApp<\/a> and <a href=\"https:\/\/www.mylaps.com\/photovideo\">PhotoVideo<\/a> to enhance the race experience for participants, fans and followers. The app users had an average session duration of 14:01 minutes and spent most of the time with tracking the progress of their favorite runners and their live action photos. The app plays a vital role in the communication strategy of the running event: it contains all relevant information for participants and followers and has features like course maps and selfies with customizable layers to optimize the sponsor visibility.<\/p>\n<p><u>Personal photos and video to share with friends<br \/><\/u>Next to the live photos during the race, after the race all participants could see their free personal video in the app and on a <a href=\"https:\/\/live.sporthive.com\/event\/4161\/photovideo?showvideo=true&amp;showphoto=true&amp;allowsearch=true\">website<\/a>. The footage can be easily downloaded or shared with friends on social media. Compared to last year\u2019s race the number of app downloads was doubled and the average session duration grew with more than 25%.<\/p>\n<p><u>\u2018Very happy with the performance of the app\u2019<br \/><\/u>The Mexican timing company M\u00e1rcate was in charge of the event and made all the technology innovations possible. \u2018We are very happy with the performance we had with the app\u2019, says Javier Carvallo Chinchilla, Race Director of the Maraton CdMx Telcel. \u2018Our viewers were able to follow the runners live with LiveTracking. In addition, having a live photo and a video is an important innovation in the world of running that opens the way to improve and boost the sports industry.\u2019<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9377\" src=\"https:\/\/www.mylaps.com\/wp-content\/uploads\/2018\/08\/Mexico-Maraton-dark-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" \/>\n<p><a href=\"https:\/\/www.mylaps.com\/photovideo\">More info on PhotoVideo!<\/a><\/p>\n<p><a href=\"https:\/\/www.mylaps.com\/eventapp\">More info on the EventApp!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Marat\u00f3n de la Ciudad de M\u00e9xico Telcel in Mexico City was the first running event in the Americas to publish personal live photos during a race and personal videos in a mobile app. <\/p>\n","protected":false},"featured_media":9376,"template":"","meta":{"_acf_changed":false,"content-type":"","_trash_the_other_posts":false,"editor_notices":[]},"news-cat":[25,26,37,28,58,62,29],"news-tag":[13,19,41,43,14],"class_list":["post-9375","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-active","news-cat-active-sports","news-cat-bibtag","news-cat-eventapp","news-cat-live-timing","news-cat-photovideo","news-cat-running","news-tag-active-sports","news-tag-bibtag","news-tag-eventapp","news-tag-photovideo","news-tag-running"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - 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