BrandScan

Get insights on running gear and shoes with AI and a photo / video setup.

Brandscan by miro

Unlock sponsor value with brand insights

Give your brands and sponsors valuable insights into gear and shoe usage at your event. With innovative technology, we can now measure participants’ brand preferences, helping you evaluate sponsor value and customer trends.

  • Understand brand preferences across events
  • Assess marketing ROI for event sponsorships
  • Analyze brand choices by gender, age, finish time, and other participant data

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How does it work?

BrandScan leverages MYLAPS event data and AI to uncover consumer insights:

  • Event Data: Analyzes existing event photos and videos.
  • AI Analysis: Identifies apparel by color, type, and brand.
  • Consumer Trends: Tracks brand preferences and sponsorship impact.
  • GDPR Compliant: Fully adheres to EU standards.

Discover meaningful trends with cutting-edge technology.

    Shoe Brandscan

    We bring shoe count into the 21st century. Shoe identification reveals shoe brand preferences during events. Reports break out specific details on shoe brand preferences across demographic groups, events, & geography. Compare pre & post event data and gain perspective on marketing ROI for event partnerships.

    Gear BrandScan

    Footware is only a piece of the puzzle. Gear identification helps you see the bigger picture. Identify apparel by color, type, & brand. Get insight on accessories, including wearables, headphones, & hydration. Custom models can be created to align with brand objectives

Track Sponsorship Impact

Event series reports enable brands to track the impact of their sponsorship across multiple races & years.

  • Event overview: Top level analytics about the race participants.
  • Graphs & charts: A flexible way to create a story across key data points (& look at trending over time)
  • Brand ranking: An easy table that ranks the brands by shoe or apparel preferences
  • Brand analysis: A snapshot of a single brand across multiple data points

Get started with the BrandScan

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